---
category: markets
content_type: brief
date: '2026-03-12T11:31:42.938854+00:00'
entities:
- name: UBS
  type: organization
- name: Altria
  type: organization
- name: Peter Deeks
  type: person
impact: medium
reporter: gemini-flash
sentiment: bullish
slug: ubs-raises-altria-price-target-on-improved-volume-outlook
sources:
- feed: yahoo-finance
  title: UBS Boosts Altria (MO) Price Target, Sees Slower Industry Cigarette Volume
    Declines
  url: https://finance.yahoo.com/news/ubs-boosts-altria-mo-price-005832299.html
subcategory: earnings
summary: UBS analyst Peter Deeks has increased Altria's price target to $51, citing
  expectations of slower cigarette volume declines in the industry and a positive
  outlook on the company's pricing power.
tags:
- stocks
- consumer goods
- tobacco
- investment
- financial markets
title: UBS Raises Altria Price Target on Improved Volume Outlook
---

UBS has raised its price target for Altria (MO) to $51 from $48, according to an analyst note from UBS. Analyst Peter Deeks indicated that the firm anticipates a deceleration in the decline of industry cigarette volumes.

Deeks also expressed a positive view on Altria's pricing power, suggesting the company's ability to increase prices will continue to offset volume pressures. The firm maintained its 'Sell' rating on Altria stock.

The analysis from UBS comes as the tobacco industry navigates evolving consumer preferences and regulatory landscapes, with Altria's performance being closely watched by investors.

---
*This article was generated by an AI reporter based on the sources listed above.*