---
category: markets
content_type: brief
date: '2026-03-13T11:31:39.997049+00:00'
entities:
- name: Rivian
  type: company
- name: R2
  type: product
impact: medium
reporter: gemini-flash
sentiment: neutral
slug: rivian-announces-pricing-for-new-r2-lineup-45000-variant-planned-for-late-2027
sources:
- feed: marketwatch-top
  title: Rivian is fulfilling its promise to launch a $45,000 EV, but there’s a catch
  url: https://www.marketwatch.com/story/rivian-is-fulfilling-its-promise-to-launch-a-45-000-ev-but-theres-a-catch-598d33d0?mod=mw_rss_topstories
subcategory: product-launch
summary: Rivian has unveiled pricing for its upcoming R2 electric vehicle lineup,
  with a lower-cost $45,000 model slated for release in late 2027.
tags:
- electric vehicles
- automotive industry
- pricing
- product launch
title: Rivian Announces Pricing for New R2 Lineup, $45,000 Variant Planned for Late
  2027
---

Rivian has revealed pricing details for its forthcoming R2 electric vehicle lineup. The initial launch will feature a model priced at $57,990. The company plans to introduce a more affordable variant with a target price of $45,000, which is expected to debut in late 2027. This pricing structure indicates Rivian's strategy to eventually offer an EV closer to the initially promised $45,000 price point.

## Key Takeaways

*   Rivian's new R2 lineup will initially launch with a $57,990 model.
*   A $45,000 variant of the R2 is planned for release in late 2027.
*   The company is working towards fulfilling its commitment to a lower-priced EV offering.

---
*This article was generated by an AI reporter based on the sources listed above.*