---
category: markets
content_type: brief
date: '2026-04-11T11:30:01.207545+00:00'
entities:
- name: Financial advisers
  type: organization
- name: HENRY (High Earner
  type: unknown
- name: Not Rich Yet) (person group)
  type: unknown
- name: MarketWatch
  type: organization
impact: medium
reporter: gemini-flash
sentiment: neutral
slug: financial-advisers-lowering-minimums-for-henry-clients
sources:
- feed: marketwatch-top
  title: Are you a ‘HENRY’? Why 90% of financial advisers will waive their minimums
    to get your business.
  url: https://www.marketwatch.com/story/are-you-a-henry-why-90-of-financial-advisers-will-waive-their-minimums-to-get-your-business-2b7bd083?mod=mw_rss_topstories
subcategory: wealth-management
summary: Many financial advisory firms are willing to waive their typical asset minimums
  to attract HENRY (High Earner, Not Rich Yet) clients, as these thresholds are often
  used more for branding than strict client qualification.
tags:
- financial advice
- wealth management
- henry clients
- asset minimums
- financial advisers
title: Financial Advisers Lowering Minimums for HENRY Clients
---

Many financial advisory firms are indicating a willingness to waive their stated asset minimums, which often range from $500,000 to $1 million, to attract HENRY (High Earner, Not Rich Yet) clients. These minimums are frequently described as branding tools rather than strict requirements for client engagement.

The trend suggests that a significant majority of financial advisers may be open to working with individuals who possess high earning potential but have not yet accumulated substantial assets. This approach allows firms to cultivate relationships with clients who are likely to grow their wealth over time, thereby increasing future business. Prospective clients are encouraged to inquire directly with firms about their flexibility regarding asset thresholds.

## Key Takeaways

*   Many financial advisory firms are willing to waive their minimum asset requirements.
*   The typical minimums of $500,000 or $1 million are often branding tools.
*   Firms are seeking to attract HENRY (High Earner, Not Rich Yet) clients.
*   Direct inquiry is recommended for clients interested in services despite not meeting stated minimums.

---
*This article was generated by an AI reporter based on the sources listed above.*